Land Rover

Home of the Legend

Our brief was to create a corporate identity and produce marketing support materials for Land Rover’s flagship Home of the Legend Experience centre in Solihull. Launched in 2005, this unique site combines driver instruction and demonstration with factory tours.

Decoder created a distinct identity for the Home of the Legend within the broader Land Rover brand guidelines and adopted the yellow as its distinctive colour. The identity has been implemented across a full range of internal and external communications including brochure, certificate and folder, entry ticket, POS displays, history wall panels and advertising.

Land Rover anticipated approximately 5,000 bookings in 2005, the first year of operation. Expectations were exceeded with over 8,500 bookings that year and with the success continuing into 2006 and 2007.