Fortnum & Mason

Preserve range

One of Fortnum & Mason’s best selling ranges, we have worked on the re-design on of the branded preserve range on two occasions 8 years apart. There were two distinct categories – high quality and super premium preserves – which needed to sit together and reflect the ‘modern Georgian’ look and feel of the store.

The design solution encompassed jar shape, lid design and label. For the labels, our concept included a commissioned ‘botanical’ style of illustration. The preserve range is integral to the Fortnum & Mason brand and our redesign resulted in a dramatic increase in sales and we have subsequently developed the designs following a corporate re-brand.