VNU

Accountancy Age Jobs

Our brief was to create an advertising campaign to promote the re-launch of the Accountancy Age Jobs recruitment website. The campaign needed to work on and off-line and needed to be versatile enough to be able to attract new job seekers to the site, whilst interesting potential advertisers.

The ‘formula’ campaign enabled us to convey the functionality and benefits of the site in a clear, concise and eye-catching way. The campaign ran extensively across a range of paper and online media and in print.

The campaign had an immediate impact, seeing a significant increase in the number of unique users on the site. It has continued to draw in both new job seekers – with an uplift in those signing up to Job Alerts – and advertisers.