Our mission statement
Posted on January 31, 2008
Whilst we spend the vast majority of our time thinking about our clients brands and how they present themselves, we decided it was time for a little introspection. We felt it was time for a change, so set about coming up with a mission statement that encapsulated what we’re about. Something more contemporary and more personal to us and something that more accurately describes what we do as a design and creative team. So, after days and hours of soul searching, a longlist and shortlist (and period of time getting used to the idea of it on the wall), we came up with:
‘Fresh thinking and creative design.’
Ailbhe has been the catalyst behind this change and said:
‘Hopefully it’ll now be clearer to our existing clients and to new prospects what we’re all about’.
Nick chipped in: ‘It neatly covers Decoder’s two areas of strength: conceptual work that forms the basis of campaigns and pure design, whether packaging or print.’ Mark added that ‘it’s accurate but also aspirational’.