Posted on January 31, 2008

Whilst we spend the vast majority of our time thinking about our clients brands and how they present themselves, we decided it was time for a little introspection. We felt it was time for a change, so set about coming up with a mission statement that encapsulated what we’re about. Something more contemporary and more personal to us and something that more accurately describes what we do as a design and creative team. So, after days and hours of soul searching, a longlist and shortlist (and period of time getting used to the idea of it on the wall), we came up with:

‘Fresh thinking and creative design.’

Ailbhe has been the catalyst behind this change and said:

‘Hopefully it’ll now be clearer to our existing clients and to new prospects what we’re all about’.

Nick chipped in: ‘It neatly covers Decoder’s two areas of strength: conceptual work that forms the basis of campaigns and pure design, whether packaging or print.’ Mark added that ‘it’s accurate but also aspirational’.