Our Hamilton House rebrand
Posted on November 15, 2011
Back in the heat of summer 2011 we wrote of our excitement at the launch of the site we designed and built for the NUT conference/meeting rooms service. The site has been live for over 4 months and going from strength to strength and more importantly bookings have been up, even in these tough economic times.
We were first approached about the project late 2010 when a budget needed to be established for the project which was scheduled to start early 2011. This type of forward planning is often a surprising aspect for clients but the NUT were well aware of the length of time a rebrand needs in order to achieve desired results having gone through this process several years before.
Our brief was to create a coherent look to the marketing of the conference / meeting rooms hire service. We started with a new logo design and colour palette then expanded that to a brochure. Photography was commissioned and Decoder creative director Mark worked closely with photographer, Paul Grundy, to produce both interior and people shots in a short shoot.
At the same time the web site was designed to compliment the printed materials. We suggested and designed floorplans with rollover features to accommodate the detailed information and present it in an easy-to-digest form.
One of the most pleasurable aspect for us as designers on this project was working with a client who showed considerable appreciation and awareness of the need to have clear goals that we could design to. Often we find that businesses just “want a web site” without first considering the message they want to convey or who they need to target or how they want to be perceived by the user. When this is the case we first work through the strategy needed in order to get a clear brief and, just as important, establish clear goals that the project can be measured against.